PPC Packages
Each tier builds upon the previous one, offering more sophisticated tools, strategies, and management options tailored to the complexity of the campaigns and the business goals of the client. Pricing for these services would vary significantly, often involving a combination of fl at fees, percentages of ad spend, and performance-based incentives.
Bronze
- Account Setup: Basic Google Ads account creation.
- Keyword Research: Preliminary keyword research using basic tools.
- Ad Creation: Simple text ads for Search Network.
- Campaign Launch: Setting up a single campaign with basic targeting options.
- Basic Reporting: Monthly performance reports with high-level metrics.
- Budget Management: Basic budget allocation with manual bids.
- Limitations: Limited to Search Network ads.
- No advanced targeting or ad formats.
- Minimal optimization post-launch.
Silver
- All Bronze Tier Services: Plus…
- Search Ads: Comprehensive management of Search Network campaigns.
- Display Ads: Introduction to Display Network campaigns with basic targeting.
- Keyword Research: More in-depth research including negative keywords.
- Ad Copywriting: Creating multiple ad variations for A/B testing.
- Bid Management: Use of automated bidding strategies like Enhanced CPC.
- Ad Extensions: Implementing basic extensions like sitelinks and callouts.
- Conversion Tracking: Basic setup for tracking conversions.
- Monthly Reports: Detailed reports with analysis and recommendations.
- Remarketing: Basic remarketing campaigns to re-engage visitors.
- Campaign Optimization: Regular adjustments based on performance data.
- Google Shopping Basics: Setup of standard shopping campaigns for e-commerce.
- Additional Features: A/B Testing: Testing ad copy and landing pages for better performance.
- Audience Targeting: Basic demographic and interest targeting.
Gold
- All Silver Tier Services: Plus…
- Smart Shopping Campaigns: Automated management for better product ad performance.
- Video Ads (YouTube): Creation and management of video ad campaigns.
- Performance Max Campaigns: Use of Google’s AI for cross-network optimization.
- Dynamic Search Ads: Auto-targeting based on website content.
- Advanced Audience Targeting: Custom Intent, In-Market, and Similar Audiences.
- Advanced Ad Extensions: Including price, promotion, and call extensions.
- Strategic Bid Management: Use of Target CPA, Target ROAS, and Maximize Conversions.
- SEO Integration: Using PPC insights to inform SEO strategies.
- Landing Page Optimization: Recommendations or minor adjustments for conversion rate optimization.
- Data Analysis: Deeper analysis with actionable insights.
- Campaign Experiments: A/B testing at the campaign level.
- Google Ads Scripts: Custom scripts for automation of routine tasks.
- Lead Form Ads: Implementation for direct lead capture.
- Additional Features: Dedicated Account Manager: Personalized service and strategy sessions.
- Quarterly Strategy Reviews: In-depth analysis and strategic planning.
- Advanced Reporting: Custom dashboards, deeper analytics integration.
Premium
- All Gold Tier Services: Plus…
- Custom Solutions: Tailored strategies for complex business models or large-scale operations.
- Multi-Account Management: Handling multiple Google Ads accounts for different brands or regions.
- Programmatic Advertising: Integration with Google Marketing Platform for broader digital advertising.
- Advanced Analytics: Use of Google Analytics 360, BigQuery for data warehousing.
- Cross-Channel Attribution: Comprehensive attribution models across all digital touchpoints.
- API Integration: Custom integrations using Google Ads API for unique business needs.
- Machine Learning Insights: Use of AI for predictive analytics and trend spotting.
- Enhanced Conversions: Improved accuracy in conversion tracking.
- Customer Match: Leveraging first-party data for highly targeted ads.
- Brand Safety & Fraud Prevention: Tools and strategies to ensure ad placements are safe and effective.
- Additional Features: Executive Reporting: High-level strategic insights for C-level decision-makers.
- Ongoing Training: Access to educational resources, workshops, or direct training from experts.
- 24/7 Support: Immediate assistance for campaign issues or opportunities.
- Full-Service Account Management: Including strategy, creative, and technical support.
Web Development Packages
Each tier provides a step up in terms of complexity, customization, and integration with broader business goals, allowing agencies to cater to a wide range of clients from startups to multinational corporations. Pricing would scale with the level of service, often involving custom quotes for enterprise solutions.
Bronze
- Basic Website Design: Simple, framework-based designs for small businesses or personal sites.
- Responsive Design: Ensuring the website works on mobile devices.
- Content Management System (CMS) Integration: Usually setting up WordPress or another user-friendly CMS.
- Basic SEO Implementation: Setting up meta tags and basic on-page SEO.
- Contact Form: Simple form for inquiries or basic contact.
- Domain and Hosting Setup: Registering a domain name and basic hosting setup.
- Website Launch: Basic testing and going live.
- Limitations: Limited customization, often using pre-made themes.
- Minimal focus on advanced features or complex user interactions
Silver
- All Bronze Tier Services: Plus…
- Custom Theme Design: Customizing themes or building semi-custom designs.
- Advanced CMS Setup: More tailored CMS configurations, including plugins for WordPress or similar platforms.
- Enhanced SEO: More thorough SEO setup, including schema markup, sitemaps, and basic speed optimizations.
- E-commerce Basics: Setting up basic e-commerce functionality with platforms like WooCommerce or Shopify integration.
- Interactive Elements: Basic interactive features like sliders, galleries, or simple animations.
- Performance Optimization: Initial steps towards improving site speed and load times.
- Basic Analytics Integration: Setting up Google Analytics and possibly Google Search Console.
- Security Basics: Basic security measures like SSL certificates.
- Additional Features: Maintenance Services: Regular updates to plugins, themes, and content.
- User Testing: Simple user experience testing before launch.
Gold
- All Silver Tier Services: Plus…
- Custom Web Design: Fully custom designs tailored to brand identity.
- Advanced E-commerce: Full e-commerce solutions with payment gateways, inventory management, and complex product configurations.
- API Integrations: Connecting with third-party services like CRMs, email marketing tools, or payment systems.
- Advanced SEO & Performance: In-depth SEO and performance optimization, including advanced caching, CDN setup, and speed tests.
- Custom Functionality: Development of bespoke features like booking systems, calculators, or custom admin panels.
- User Experience (UX) Design: Detailed UX design focusing on user journey, wireframing, and prototyping.
- Accessibility Compliance: Ensuring the site meets basic accessibility standards (WCAG).
- Content Migration: Moving content from old to new sites, including database migration if necessary.
- Security Enhancements: Implementing advanced security measures like firewalls, regular backups, and security audits.
- Additional Features: Scalability: Building with future growth in mind, including modular design.
- A/B Testing: Offering services to test different page versions for performance.
- SEO Workshops: Training on how to maintain and optimize SEO post-launch.
Platinum
- All Gold Tier Services: Plus…
- Enterprise CMS: Development on platforms like WordPress, Big Commerce, Magneto, Drupal or custom CMS solutions for large-scale operations.
- High-Level Security: Implementing enterprise-level security protocols, including penetration testing and ongoing security monitoring.
- Multi-Language Support: Professional translation services and multilingual site setup with localization.
- Custom APIs: Building or integrating with custom APIs for unique business requirements.
- Complex Integrations: Integration with enterprise software like SAP, Oracle, or custom ERP systems.
- Headless CMS: Developing sites with decoupled front-end and back-end for ultimate flexibility.
- Scalability and Load Balancing: Infrastructure to handle high traffic, including cloud solutions for scalability.
- Digital Experience Platforms: Creating ecosystems where the website is just one part of a larger digital strategy.
- Performance Engineering: Dedicated efforts towards ensuring top-tier site performance, including custom caching solutions.
- Legal Compliance: Ensuring compliance with data protection laws like GDPR or CCPA, with legal consultation if necessary.
- Analytics and Data: Advanced analytics setup, potentially including data warehousing and BI tools integration.
- Additional Features: Ongoing Education: Training sessions for in-house teams on managing the new site or CMS
- Dedicated Project Management: A project manager or team for large, complex projects.
- Post-Launch Support: 24/7 support, including emergency fixes and ongoing optimization.
- Strategic Consulting: Advising on digital strategy beyond just the website.
SEO Packages
Each tier provides an escalation in both the complexity and depth of services, allowing clients to choose based on their needs, budget, and the scale of their SEO ambitions. Pricing would typically refl ect the level of service, with Platinum-level services often involving custom pricing agreements.
Bronze
- Keyword Research: Basic keyword analysis using tools like Google Keyword Planner.
- On-Page SEO: Optimization of meta tags, headers, and URL structure for a few pages.
- Content Optimization: Minor tweaks to existing content for target keywords.
- Technical SEO: Basic checks like ensuring a site is mobile-friendly and fixing broken links.
- Google My Business Setup: For local businesses, setting up or optimizing GMB profile.
- Monthly Reporting: Simple performance reports focusing on traffic and rankings for a limited set of keywords.
- Limitations: Limited scope, often focusing on a small number of keywords or pages.
- No comprehensive strategy for long-term SEO growth.
Silver
- All Bronze Tier Services: Plus…
- Advanced Keyword Research: Use of multiple tools for competitive analysis and long-tail keyword opportunities.
- Content Strategy: Planning and creation of SEO-friendly content, including blog posts or articles.
- Technical SEO Audit: More in-depth audit covering site speed, XML sitemaps, robots.txt, and schema markup.
- On-Page SEO: Comprehensive optimization across more pages, including image optimization and internal linking.
- Off-Page SEO: Basic link-building strategies like directory submissions and guest posting.
- Local SEO: Enhanced local SEO tactics including citations, local keyword optimization, and review management.
- Analytics Setup: Proper configuration of Google Analytics for tracking SEO performance.
- Regular Reporting: More detailed reports with insights on traffic, rankings, and conversion data.
- Additional Features: SEO Competitor Analysis: Basic analysis of what competitors are doing right in SEO.
- Backlink Analysis: Reviewing existing backlinks for quality.
Gold
- All Silver Tier Services: Plus…
- Technical SEO: Advanced technical optimizations, including server response codes, canonical tags, and AMP implementation.
- Content Marketing: Development of a comprehensive content plan, including pillar pages, topic clusters, and content for different stages of the buyer’s journey.
- Advanced Link Building: Strategic outreach for high-quality backlinks, including broken link building, unlinked mentions, and resource pages.
- SEO for eCommerce: Product page optimization, category page optimization, and handling of duplicate content issues.
- Conversion Rate Optimization (CRO): Basic CRO to enhance SEO efforts by improving page conversion rates.
- SEO for Multilingual Sites: Basic international SEO strategies if applicable.
- User Experience (UX) Optimization: Ensuring SEO aligns with user experience principles.
- SEO Audit: Periodic in-depth audits to identify new areas of improvement.
- Data Analysis: Use of advanced analytics to dive into user behavior, conversion paths, and SEO impact on business goals.
- Additional Features: Rank Tracking: More extensive tracking with regular updates on keyword positions.
- SEO Consulting: Strategic consultation sessions to align SEO with business goals.
- SEO Workshops: Training for in-house teams on SEO best practices.
Platinum
- All Gold Tier Services: Plus…
- Custom SEO Strategies: Tailored strategies for complex sites, multi-brand companies, or different geographical markets.
- Enterprise Technical SEO: Handling of large-scale technical issues, site migrations, or restructuring.
- Brand SERP Optimization: Managing your brand’s presence in search results beyond just your website.
- Scalable Content Strategies: High-volume content creation with a focus on authority building and thought leadership.
- Advanced Link Building: Sophisticated link-building strategies including digital PR, HARO, and event-based link acquisition.
- SEO for Voice Search: Optimization for voice queries and featured snippets.
- SEO API Integration: For large-scale businesses, integrating SEO tools with existing tech stacks.
- A/B Testing for SEO: Testing different SEO strategies to see what impacts rankings and engagement most effectively.
- AI and Machine Learning: Using AI for predictive SEO insights, content creation, or personalization.
- Legal and Compliance SEO: Ensuring SEO practices meet industry-specific legal standards, especially in regulated sectors.
- Additional Features: Crisis Management: SEO strategies to handle negative SEO or reputation issues.
- Executive SEO Reports: High-level, strategic reports for decision-makers.
- 24/7 SEO Support: Immediate assistance for urgent SEO issues or opportunities.
- Ongoing Education and Training: Continuous professional development for the client’s marketing team.
- Full-Service Management: Including strategy, execution, content creation, and technical support.
